| 大師解讀行銷
[Gurus on Marketing]
(2004)
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| Front Cover |
Book Details |
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| Author |
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| Genre |
Bussiness |
| Publication Date |
2004/4/1 |
| Format |
Paperback |
| Publisher |
Thorogood |
| Language |
Chinese |
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| Plot |
| The expertise of giants in the study and application of marketing, including Peter Drucker, Philip Kotler, and Michael Porter, is collected and summarized in this volume for business professionals. Contextual information on other strategy experts including Igor Ansoff is interwoven to reveal the impact these business gurus have made in the field. Information is presented to educate aspiring corporate executives and provide fundamental lessons on executing a successful marketing campaign. Author Biography: Sultan Kermally has taught at Management Centre Europe and London Business School. He is the author of The Management Tool Kit and Effective Knowledge Management. |
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| Product Details |
| ISBN |
1854182439 |
| Cover Price |
NT$23.95 |
| Nr of Pages |
156 |
| First Edition |
No |
| Rare |
No |
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| Original Details |
| Original Title |
Gurus on Marketing |
| Original Language |
English |
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