社群行銷 [Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty] (2000)
Front Cover Book Details Back Cover
Author
Stacey E. Bressler
Charles E. Grantham Sr.
Noel Jerke
Genre Ecommerce
Publication Date 2000/6/26
Format Paperback
Publisher McGraw-Hill Trade
Language Chinese
Plot
Help Your Community Thrive with High Standards and Best Practices.

By now, it's clear that community is the key to any online venture: bring together an identifiable group of users who return to your site regularly and you have a solid foundation for success. Focusing on powerful Microsoft technologies such as SQL Server and ASP, this book teaches you to build the required site functionality and implement it to create a self-sustaining, evolving online community with vast economic potential.

Coverage Includes

  • Understanding community concepts
  • Exploring Microsoft technologies and what they offer
  • Making shrewd system design decisions
  • Setting up the server farm
  • Developing a visitor-driven content directory
  • Building a full-featured guest register
  • Implementing discussion forums
  • Creating polling tools
  • Tracking site usage
  • Applying tuning techniques to get optimal results
  • Following best practices to maximize the health of your community
  • Personal Details
    Collection Status In Collection
    Quantity 1
    Index 36
    Read It Yes
    Links Amazon US
    Barnes & Noble
    Product Details
    ISBN 0071361154
    Cover Price NT$24.95
    Nr of Pages 512
    First Edition No
    Rare No
    Original Details
    Original Title Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty
    Original Publisher McGraw-Hill Trade
    Original Country USA